Apr 25 2009
Mexican Folk Art and High Fashion
Cristina Pineda and Ricardo Covalin of Pineda Covalin were the designers featured at this year’s Sony Ericsson fashion showcase. The show was introduced by the Mexican Board of Tourism with Mariachis and a large screen video enticing the anxious spectators with images of Mexico’s landscapes, peoples and architecture that were to be mirrored and captured by the styles on the runway.
Pineda Covalin’s perfect translation of the rich Mexican culture into fashion makes them proud ambassadors of their country. The inspiration behind the brand is to present the various aspects of Mexican and Latin American culture, from the mythology, art and sculpture to the nature and architecture of these lands.
All the pieces in this years Spring/Summer ’09 collection strike a perfect note. They are lush and vibrant with the bright colors of Latin flavors and yet the styles remain elegant and delicate.
The designers have been busy since they began their line working with the National Anthropology Institute in 1996. Their products are sold in top resorts like the Four Seasons, Sheraton and W Hotels. Their line now includes everything from clothing to handbags, shoes, jewelry and even eye ware. The designs are so unique and representative of Mexico that even Museum shops carry Pineda Covalin items.
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When you are on the prowl for your next fashion fix, please keep this in mind: Execution is just as important as concept.